"The past is only limited in its ability to explain the present, especially with today’s tectonic market shifts. So real-world feedback is today’s conditions provides the best insights for what’s happening tomorrow"

Quality products and services shouldn’t be priced in a vacuum. They are the result of solid market intelligence and thorough input from customers who have a vested interest in a companies product or service. As experts in pricing research, we set out to design a line of research products & tools that truly reflect the needs of our clients. Some key questions addressed by SPMG and some research tools we use include:

1. How could price affect demand?

   Our Price Targeter ™ approach is useful for new offerings and variants of or improvements to existing offerings.

2. What trade-offs do decision makers make between price and other components of an offering?

Most Popular Research Tools used are as

1. Conjoint Analysis. Particularly useful for companies attempting to determine the relative importance of product/service attributes, the performance levels at which those products and services should be provided,and market share predictions based on competitive scenarios.
2. Reference Pricing. Particularly useful for established or new products with existing multiple competitors.
3. Van Westendorp Analysis. Often used to determine what % of customer share is willing to pay different price points for the value received

Undertaking the Primary Research

SPMG provides both full service and field & tab
services as illustrated in the accompanying chart