Articles
- Pricing Ideas- Thinking Out of the Box
- Contextual Product Pricing
- Game Theory
- Game Theory 2
- Pricing in a World of Chaos
- Smarten-Up, You SELL Service in Canada, Not Price!
- Will Electronic Pricing Create the Most efficient Market of Them All?
- Optimum Dynamic Pricing has application beyond the airlines industry
- Competition-Based Pricing
- Using Creative pricing for Competitive Advantage
- The Slippery Slope of Price Competition
- Bundling to Reduce Customer Churn and Erect Competitive Barriers
- Three Strategies for Responding to Price Competition without Cutting Prices
- Pricing Leadership
- Knowing when Price Followship is the Better Strategy
- Price Leader or Price Follower? Each has its Merits
- Responding to Competition with Strategic Pricing
- General Pricing Strategies
- Responding to Penetration Pricing in Turbulent Markets
- Dressing to the Nines: A Pricing Dilemma
- Integrity Pricing: Manufacturing Trust
- Over-Deliver & Under-price: How Much is Too Much?
- Dealing with Price Discretion
- Low Price Strategies: How to Respond
- Loyalty Programs: A defense against new competitors
- No Haggle, No Hassle Pricing
- Top 10 Pricing Lies
- Using Loyalty Programs to Improve Pricing Performance
- Price Discretion – Myth and Reality
- Pricing in a Dynamic Environment
- Pricing in Uncertain Times
- Purchasing Group Pressure: Turning Pricing Issues into Opportunities
- Successful Price promotions Require an Understanding of Customer Value
- The Paradox of Pricing
- Pricing of Innovations, New Offerings
- Capturing the Value of Technical Innovation
- Value Based Pricing for a New Product Innovation
- Pricing New Product Innovations
- Pricing Analysis, Techniques
- The use of Analytics in Pricing
- The Use of Qualitative Analysis in Pricing
- Pricing Research is Not About Price
- The Effectiveness of Strategic or Tactical Decision-Making
- May I have 45 minutes of your Time?
- Measuring the Impact of Price Promotions
- Monadic Testing Revisited
- Beyond Standard Conjoint Analysis
- Pricing Implementation
- Making Sure the Sales Force Gets the Right Price
- Pricing Experts
- A New Question for All Managers
- Can You explain Your Prices? The Case for a Pricing Audit
- How does Pricing Management Stack up in your Organization? Find out here!
- Implementing Significant Changes in Pricing Practices
- The Pricing Decision: Who Makes It and Who Makes it Work?
- Pricing Strategy Implementation: 10 Pitfalls to Avoid
- The Pricing Czar vs. The Institutional Pricing Strategy
INDUSTRY SPECIFIC PRICING
- Applications / software:
- IT Pricing
- Cognos Fights Back
- Gateway Incorporated
- Software Pricing- Measuring Value
- Software Pricing- The Pressure is On
- Consumer (General):
- Mt. Pleasant Cemeteries: A successful shift to a value focus
- Finance:
- Developing a Customer Focused Banking Experience
- Managing 100 Basis Points: The Banking Dilemma
- Internet/e-Commerce:
- Search Engine Goto.com finds Phenomenal Revenue Growth
- e-Commerce, A pricing Challenge
- Not-for-Profit:
- Value Based Pricing for “Not for Profit” Corporations
- Pharmaceuticals:
- Can you Capture & Value the Price of Speed? Outsourcing for drug Development & Manufacturing
- Diagnosing the Price for a New Drug: the pharmaceutical industry’s greatest challenge
- Retail:
- Surviving the Retail Squeeze