Value-Based Pricing involves an intricate knowledge of how your customers derive value from your products and services. This customer Emotional Quotient (EQ) test evaluates, quantifies and prioritizes your perceived preferences for different product attributes.

Your degree of preference for each of the attributes provided to you through choice scenarios in this test can be used to position you within the appropriate customer segmentation quadrant. Your desired preferences can be assimilated to real-life customers who are contemplating a purchase and must make a series of trade offs between available competitive choices.

Customer segmentation clusters can be developed if enough individuals complete an Emotional Quotient test thus providing organizations with valuable information to develop sales and marketing pricing tools to effectively manage price across customer segments in the accompanying illustration.